Cohley Product Updates: September 2025

Brand safety at scale, delivered through AI powered content feedback that adapts to you.
Michelle Green
September 16, 2025
October 27, 2025

AI Asset Analysis

Creator content drives growth, but it also introduces risk and slows teams down. Manual review creates bottlenecks, and generic AI tools miss the mark with one-size-fits-all rules. With AI Asset Analysis, every asset is scanned against brand non-negotiables, quickly flagging risks so Creators deliver brand safe, activation-ready content. It scales seamlessly and adapts to each brand over time, enforcing your unique standards. The result: authentic creator content at speed, with less risk.

What can you expect? 

Built In Brand Protection Every asset scanned, every risk flagged. 

Scale Without Friction Ensure compliant assets faster and at volume, without slowing down your workflow. 

AI That Adapts to Your Brand Your action in platform drives suggestions in Finn Brief Analysis.

Enhanced brief import with compensation & deadlines

Update: The Import Brief feature now automatically extracts and sets up compensation details from PDFs, including product-only, flat rate, range-based, and negotiable compensation structures. Deadlines are also auto-captured from PDFs across all brief types for application, submission, and posting windows, reducing manual setup.

Finn Brief Analysis adds Creator Insight questions

Update: Finn, Cohley's AI collaborator, now provides more intelligent brief analysis by checking against brand knowledge and target audience data from Brand Materials. It can automatically suggest relevant creator insights questions to help brands vet applicants more effectively and content non-negotiables, providing better insights on whether non-negotiables are well-written and offers suggestions for improvements. We additionally updated and refreshed FAQ content for better AI responses and are referencing each individual brand's last 25 change requests for stronger recommendations.

Creator Criteria updates (Location, Pets, Kids)

Update: With a large influx of new Creators to Cohley, it's more important than ever that your brief launches with a pre-targeted list of Creator Criteria. Now available filters include:

  • Location targeting (country/state updates)
  • Pets
  • Kids age ranges
  • Gender
  • Age
  • Follower count (Instagram and TikTok only)
  • Engagement rate (Instagram and TikTok only)

YouTube added to Content Collaboration

Update: Creators can now showcase their YouTube content directly in their public profiles and are available in shared collaboration views. This includes displaying their latest 12 YouTube videos and Shorts, complete with social metrics and engagement data. Brands can now see creators' actual YouTube content and performance metrics when evaluating them for briefs, making the creator selection process more informed and data-driven.

Michelle Green
Director of Product
Day to day Michelle is a bug finder, feature requester, business owner, and sales leader answering the question "how can we disrupt and grow revenue faster?" Michelle focuses on creating products and systems that can scale with easy-to-use functionality, automated reporting, and results that speak for themselves.