median images in the median Puzzles category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Puzzles categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Puzzles categories where even the top sellers are light on content — the fastest places to stand out.
Puzzles categories
Benchmarks for each Puzzles category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| 3-D Puzzles | 7 | 10 of 10 | 10 | 10 of 10 |
| Brain Teasers | 7 | 8 of 10 | 10 | 9 of 10 |
| Floor Puzzles | 8 | 6 of 10 | 10 | 10 of 10 |
| Jigsaw Puzzles | 6 | 6 of 10 | 9 | 7 of 10 |
| Pegged Puzzles | 8 | 8 of 10 | 10 | 10 of 10 |
| Puzzle Accessories | 7 | 8 of 10 | 10 | 10 of 10 |
| Puzzle Play Mats | 6 | 8 of 10 | 10 | 8 of 10 |
| Sudoku Puzzles | 6 | 4 of 10 | 3 | 8 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.