Introducing the Creator Fund

The Cohley Blog

The latest in all things consumer, content, and Cohley.

15 Essential Visual Content Marketing KPIs You Must Track

Tracking content marketing KPIs can help you understand how your content strategy is performing. Learn more about content marketing KPIs in this guide.
Parker Dietz
January 31, 2023
January 22, 2025

Letters From the CEO: The Case for Investing MORE into Content in '23

Boost customer acquisition and stay ahead of the competition with a content-focused approach. With the potential of a recession and sticky inflation, don't fall behind - invest more in content generation and testing. Shift from "nice to have" to "need to have" messaging, reach new audiences and drive sales through innovative channels such as TikTok.
Tom Logan
January 30, 2023
January 22, 2025

Why Video Content Marketing Matters in 2023

A successful marketing strategy requires video content marketing. Learn more about why video content marketing matters more than ever before in this guide.
Parker Dietz
January 24, 2023
January 22, 2025

Conquering 2023’s Marketing Obstacles with Visual Content and Product Reviews

Learn why content marketing, especially visual content and product reviews, is essential for success in 2023. With budget constraints and rising ad costs, companies must find innovative ways to reach and engage potential customers. Learn how photos, videos, and reviews can increase engagement, reach a wider audience, and build trust and credibility with consumers, leading to increased sales and business growth.
Tom Logan
January 9, 2023
January 22, 2025

From In-House to Influencers: How Brands are Meeting Their Content Demands

Check out the results from Cohley's survey of over 500 brands on how they're sourcing content to meet the demands of today's digital landscape. From influencer platforms to in-house resources, learn how brands are diversifying their sources to keep up with the content monster. Find out why having varied sources of content is crucial for success in modern ecommerce marketing.
Tom Logan
January 3, 2023
January 22, 2025

How (and Why) to Make More User-Generated Content on Instagram

Instagram is a great marketing tool, especially when you share UGC. Learn how to make more user-generated content on Instagram with this guide.
Parker Dietz
December 29, 2022
January 22, 2025

Tips for Content Creation

There is more to creating content than may meet the eye. Find out how you can integrate your brand voice into a crowded online world with awesome content creation with Cohley.
Parker Dietz
December 22, 2022
January 22, 2025

UGC Tips: How to Use User-Generated Content Effectively

To put it simply, you should be taking advantage of UGC in today's advertising environment. If you are looking for user-generated content tips, read on!
Parker Dietz
December 20, 2022
January 22, 2025

Contextual vs. Behavioral Targeting

The best approach to targeting ads is to use a combination of both contextual and behavioral targeting. Find out where and when to use both types of targeting with Cohley!
Parker Dietz
December 13, 2022
January 22, 2025