Case studiesRack Room Shoes
Rosaland JonesDigital Marketing Director
Summary
1,000+ on-brand UGC photos and videos plus 130+ creator posts — driving 59% more reach and 110% more engagement on Instagram vs. studio assets.
Cohley has proven to be an invaluable and cost-effective tool for our marketing strategy at Rack Room Shoes. By leveraging creator assets, we have achieved an average of a 59% increase in reach and a 110% increase in engagement on Instagram posts when compared to studio assets. Cohley also enables us to collaborate with a diverse group of creators on organic social media while retaining usage rights to test their content across multiple channels, including our physical stores.
The use case
Rack Room Shoes — a 500+ store retail footwear chain — needed efficient ways to keep up with growing visual content demands across paid, organic, key sales moments (Back to School, Holidays, Nike Air Max Day), and in-store digital displays. Cohley delivered diverse creator assets with full usage rights to power the entire marketing organization.
1,000+UGC photos and videos
130+Creator posts
Meta