AI-driven brand safety
Introducing Asset Analysis
Cohley is a content generation platform that supports every brand-to-consumer touchpoint throughout the customer journey. The platform helps brands generate everything from short-form UGC to professional video, product reviews and influencer activations.
Cohley connects brands with a vetted network of highly-targeted Creators who are ready to produce content—no outreach required. Content rights are already handled, saving teams time and eliminating legal guesswork. Customers also receive elite support, with the option for a fully managed experience that includes strategic guidance and execution.
Cohley is perfect for: mid-market and enterprise brands that need a comprehensive solution for generating content that supports paid and organic social, e-commerce, and retail activations.
Cohley isn't a fit for: small brands looking to support one-off content needs without strategic support.
Social Native is a creator aggregator and sourcing tool that enables brands to find and reach out to Creators through its Sourcing Engine, then manage content creation on the platform. Rather than tapping into a curated network, Social Native facilitates cold outreach to individuals with public social profiles. This model puts the burden of sourcing on the brand—making the process slower and more complex.
The platform also specializes in requesting usage of existing social content, which can reduce content costs but limits creative flexibility. In addition, Social Native offers advanced analytics and access to professional video production services.
Unlike Cohley, Social Native does not offer full content rights in perpetuity. Instead, brands lose rights to content generated on the platform once they leave.
Social Native is perfect for: teams that want to curate existing content and have the internal resources to handle creator recruitment and outreach.
Social Native isn't a fit for: teams looking for streamlined creator access and baked-in content rights.
