Cohley vs. Social Native

Cohley is a content generation platform that supports every important brand-to-consumer interaction throughout the customer journey. The platform helps brands with influencer activations and enables users to generate content ranging from short-form UGC, to professional photography, to product reviews. Cohley provides customers with elite customer success support as well as a fully managed offering to help with strategy and execution.

Social Native is a creator aggregator and sourcing tool that enables brands to find and reach out to Creators through its Sourcing Engine, then manage content creation on the platform. Rather than tapping into a curated network, Social Native facilitates cold outreach to individuals with public social profiles. This model puts the burden of sourcing on the brand—making the process slower and more complex.

The platform also specializes in requesting usage of existing social content, which can reduce content costs but limits creative flexibility. In addition, Social Native offers advanced analytics and access to professional video production services.

Unlike Cohley, Social Native does not offer full content rights in perpetuity. Instead, brands lose rights to content generated on the platform once they leave.