Cohley vs. Social Native

Cohley is a content generation platform that supports every brand-to-consumer interaction across the customer journey — influencer activations, short-form UGC, professional photography, and product reviews — backed by elite customer success and a fully managed strategy-and-execution offering. Its built-in AI, Finn, runs campaigns end-to-end and gets smarter over time — writing briefs, matching creators, and reviewing assets automatically.

Social Native is a creator aggregator and sourcing tool that enables brands to find and reach out to Creators through its Sourcing Engine, then manage content creation on the platform. Rather than tapping into a curated network, Social Native facilitates cold outreach to individuals with public social profiles. This model puts the burden of sourcing on the brand—making the process slower and more complex.

The platform also specializes in requesting usage of existing social content, which can reduce content costs but limits creative flexibility. In addition, Social Native offers advanced analytics and access to professional video production services.

Unlike Cohley, Social Native does not offer full content rights in perpetuity. Instead, brands lose rights to content generated on the platform once they leave.