Absolutely. Once Creators apply to your Brief, you can use a variety of filters to help you narrow down the applicants. From there, you’ll select your favorite Creators. Each Creator shows off their previous work, social media presences, reviews from other brands on the platform, and they’ll share details about why they’re enthusiastic about collaborating with you on the Brief they’re applying to. The platform also has a built-in recommendations engine based on both demonstrated preference and performance, and it gets smarter with time as it starts to understand your criteria.

Absolutely, this is very common for brands utilizing the Cohley platform. You can sort through applicants in your new Briefs by “Previously worked with” OR you can create custom lists of your favorite Creators. With those lists, housed in Creator Hub, you can either invite them to your live Briefs or invite them to Private Briefs that are only visible to those exclusive lists that you yourself have curated.

Absolutely, this is very common for brands utilizing the Cohley platform. You can sort through applicants in your new Briefs by “Previously worked with” OR you can create custom lists of your favorite Creators. With those lists, housed in Creator Hub, you can either invite them to your live Briefs or invite them to Private Briefs that are only visible to those exclusive lists that you yourself have curated.

Cohley handles the Creator outreach via the platform. Here’s how it works: Craft your Brief, specify your target Creator(s), and the platform will surface your Brief to the correct cohorts of Creators within our network of 120,000 Creators. From there, Creators will read and process the Brief, and then they’ll decide if they’d like to apply based on all of the details you’ve included in the Brief. Creators come to you on your terms vs. the other way around.

No, Cohley doesn’t take a cut from what Creators earn. This way, brands can better plan their content budgets and Creators get fair pay. There are no hidden fees, even for allow-listing—your costs only cover the license fee and payments to Creators.

With Cohley’s Shopify integration, you can easily automate your product shipments and tracking, so you don’t have to worry about a thing. If you’re not on Shopify, no problem! You can export Creator addresses from the Cohley platform and take care of the shipments yourselves, or you’re able to have Creators purchase products in-store and reimburse them within the platform.

Cohley’s Creator network is constantly growing and evolving, ensuring that we’re able to meet customers’ varying content needs with top-tier talent. All Creators on the platform maintain their own first-party portfolios that feature examples of their work, details about their experience and unique attributes, and reviews from other brands on the platform. Additionally, whenever Creators apply to Briefs, brands will generally ask them to submit sample content that highlights what they have in mind creative wise. Brands can also have them answer gated questions, e.g. “Do you have a kid (or kids) under the age of 5?” Creators are very well vetted, and everything we’ve built into the platform leads to high quality content output.

You can start generating content as quickly as four weeks after launching a Brief, but we can adjust the timelines to align with your needs.

Cohley has more than 100,000+ pre-vetted Creators, and we’re adding thousands more each month. Creators reach out to work with you, so you can skip the hassle of recruitment and outreach. On average, a Cohley Brief gets over 100 Creator applicants, and Cohley organically adds over 2,500 per month.

For User Generated Content (UGC), Cohley suggests kicking things off at around $200 per video and $40 per photo, with at least $200 for each Creator. For Professional Photography, aim for about $75 per edited photo, with a minimum of $750 per Creator. When it comes to professional videography, pricing is custom and can be chatted about with your Cohley CSM. Just a heads up: for Product Review Sampling, the FTC doesn’t allow cash payments for text reviews, so it has to be a product exchange instead.

Cohley Creator profiles have info like age, gender, ethnicity, hair type, interests, location, kids, pets, and video skills. Creators maintain their profiles on the platform and curate portfolios to put their best foot forward. You can also ask questions to collect customized 1st party data on Creators who apply to your Creative Briefs.

If the Creator delivers content for approval that doesn’t align with a requirement listed in the Brief, the customer has the ability to request edits. The payment to the Creators works like an escrow system – you’re not obligated to pay Creators until they complete their agreed upon deliverables.

Cohley is a visual content generation platform that doubles as an all-in-one Creator management solution. It takes care of payments, chat, content creation, and licensing all in one place. Whether you're looking for content for brand storytelling or ads, Cohley connects you with a variety of Creators who are ready to add value to your brand. Cohley also powers influencer activations.