On TikTok, UGC includes videos created by users, often featuring challenges, trends, reviews, and personal stories. This content is highly engaging and frequently goes viral due to TikTok’s algorithm.
UGC on TikTok includes challenges, dance videos, lip-sync videos, DIY and how-to videos, as well as reviews and testimonials from users.
To create successful TikTok content, stay trendy by keeping up with current challenges, be authentic, engage viewers quickly within the first few seconds, use relevant hashtags to increase visibility, and interact with other users through comments and collaborations.
Cohley enables consumer brands to generate high-quality content that boosts performance every step of the customer journey. With our Creative Briefs, brands can easily outline the assets they need and pick the right Creators through our Creator Vetting process. Our platform makes it easy for brands and Creators to work together, offering tools that improve efficiency and simplify payments. Plus, brands can easily share their content across different channels and track its performance, giving them a well-rounded approach to content marketing.