User-generated content (UGC) is any form of media—photos, videos, reviews, testimonials—created by real people rather than by the brand itself. Think selfies with your product, unboxing videos, or social media posts that show everyday folks enjoying what you sell. UGC unlocks the power of authenticity in marketing, driving results for consumer brands.

A UGC (User-Generated Content) platform streamlines the entire process of sourcing, managing, and deploying authentic, customer-created media—like photos, videos, and reviews—across all your marketing channels. UGC platforms offer key features such as: * Content variety: Text review, video, and photo content optimized for multiple platforms like Instagram, TikTok, and Amazon * Creator matching: A large network of diverse and vetted Creators to partner with your ongoing content needs * Collaboration tools (for Enterprise): Streamlined workflows across internal teams and creators, speeding up content approvals * Payment management: In-platform managed payments to Creators * Usage Rights: Rights-secured content in perpetuity * Compliance (for Enterprise): SOC2 and Pentest compliance

Begin by identifying your specific goals: Which channel are you focused on, who’s your desired audience, and what key messages do you want to hone in on? From there you can kick off the process of creating a campaign to facilitate content creation. To get started, schedule a demo with Cohley to see how they can help you harness the power of UGC.

To make the most of user generated content, encourage authenticity, engage and interact with users, provide clear guidelines, always credit the content creators, and monitor and moderate content to ensure it aligns with your brand values.

Cohley enables consumer brands to generate high-quality content that boosts performance every step of the customer journey. With our Creative Briefs, brands can easily outline the assets they need and pick the right Creators through our Creator Vetting process. Our platform makes it easy for brands and Creators to work together, offering tools that improve efficiency and simplify payments. Plus, brands can easily share their content across different channels and track its performance, giving them a well-rounded approach to content marketing.