Begin by identifying your specific goals: Which channel are you focused on, who’s your desired audience, and what key messages do you want to hone in on? From there you can kick off the process of creating a campaign to facilitate content creation. To get started, schedule a demo with Cohley to see how they can help you harness the power of UGC.
To make the most of user generated content, encourage authenticity, engage and interact with users, provide clear guidelines, always credit the content creators, and monitor and moderate content to ensure it aligns with your brand values.
For examples of exceptional user generated content, visit Cohley's Explore Videos page, showcasing UGC from top brands across various platforms and industries.
UGC can take many forms, including customer reviews and testimonials, social media posts, blogs and articles written by users, videos on platforms like YouTube or TikTok, and discussions and comments on forums and websites. Specific to Cohley, UGC means photos, videos, and product reviews.
User-generated content (UGC) is any form of media—photos, videos, reviews, testimonials—created by real people rather than by the brand itself. Think selfies with your product, unboxing videos, or social media posts that show everyday folks enjoying what you sell. UGC unlocks the power of authenticity in marketing, driving results for consumer brands.
A UGC (User-Generated Content) platform streamlines the entire process of sourcing, managing, and deploying authentic, customer-created media—like photos, videos, and reviews—across all your marketing channels. UGC platforms offer key features such as: * Content variety: Text review, video, and photo content optimized for multiple platforms like Instagram, TikTok, and Amazon * Creator matching: A large network of diverse and vetted Creators to partner with your ongoing content needs * Collaboration tools (for Enterprise): Streamlined workflows across internal teams and creators, speeding up content approvals * Payment management: In-platform managed payments to Creators * Usage Rights: Rights-secured content in perpetuity * Compliance (for Enterprise): SOC2 and Pentest compliance
Cohley enables consumer brands to generate high-quality content that boosts performance every step of the customer journey. With our Creative Briefs, brands can easily outline the assets they need and pick the right Creators through our Creator Vetting process. Our platform makes it easy for brands and Creators to work together, offering tools that improve efficiency and simplify payments. Plus, brands can easily share their content across different channels and track its performance, giving them a well-rounded approach to content marketing.
Cohley teams up with all sorts of brands, from disruptors like Imperfect Foods and TOMS to well-known names like CVS and Henkel. Generally, brands that focus on eCommerce, have $10M+ in annual revenue, and offer 15+ products are a solid match, though there are always exceptions.
While each of these companies has its own strengths, Cohley really stands out with a few key differences. First off, we offer strategic support through a dedicated Customer Success Manager—it's a core part of our service. Our team is made up of experts who know their stuff, bringing you content best practices, innovative activation ideas, and strategic tips to get the most out of every piece of content, so you can maximize your investment. Cohley helps brands create a wider range of content than anyone else in the industry. Whether it’s short-form UGC, influencer activations, product reviews, professional photography, or consumer insights, we've got you covered. Brands come to Cohley to consolidate vendors and address their collective need for UGC, product reviews, and influencer solutions. Our platform integrates seamlessly into mid-market and enterprise tech stacks, making it easy for customers to activate their assets across their digital marketing efforts. Cohley’s platform supports enterprise workflows, approvals, and payments—ensuring that you and your team can operate at peak efficiency. Creators love our platform too. Over 3,000 Creators join Cohley every month via word of mouth alone. Happy Creators mean a better customer experience and higher-quality content for you. And the best part? All content generated on the Cohley platform is owned by the customer forever, so you don’t have to worry about usage rights—seriously.