To start with UGC video, set clear goals, launch a campaign with themes or challenges to inspire video creation, promote specific hashtags, engage with creators by interacting and featuring their videos, and analyze results to measure engagement and reach. Schedule a demo with Cohley to learn how they can assist you in leveraging UGC videos.

Best practices for UGC video include encouraging natural and authentic content, providing clear instructions for video creation, promoting user engagement, featuring the best user videos on your platforms, and monitoring the quality of content.

For top examples of user generated videos, check out Cohley's Explore Videos page, where you can see UGC from various brands and industries.

UGC videos include product reviews, how-to videos, unboxing videos, personal blogs, and user testimonials sharing their positive experiences with a brand.

User-generated content (UGC) is any form of media—photos, videos, reviews, testimonials—created by real people rather than by the brand itself. Think selfies with your product, unboxing videos, or social media posts that show everyday folks enjoying what you sell. UGC unlocks the power of authenticity in marketing, driving results for consumer brands.

A UGC (User-Generated Content) platform streamlines the entire process of sourcing, managing, and deploying authentic, customer-created media—like photos, videos, and reviews—across all your marketing channels. UGC platforms offer key features such as: * Content variety: Text review, video, and photo content optimized for multiple platforms like Instagram, TikTok, and Amazon * Creator matching: A large network of diverse and vetted Creators to partner with your ongoing content needs * Collaboration tools (for Enterprise): Streamlined workflows across internal teams and creators, speeding up content approvals * Payment management: In-platform managed payments to Creators * Usage Rights: Rights-secured content in perpetuity * Compliance (for Enterprise): SOC2 and Pentest compliance

On TikTok, UGC includes videos created by users, often featuring challenges, trends, reviews, and personal stories. This content is highly engaging and frequently goes viral due to TikTok’s algorithm.

Cohley enables consumer brands to generate high-quality content that boosts performance every step of the customer journey. With our Creative Briefs, brands can easily outline the assets they need and pick the right Creators through our Creator Vetting process. Our platform makes it easy for brands and Creators to work together, offering tools that improve efficiency and simplify payments. Plus, brands can easily share their content across different channels and track its performance, giving them a well-rounded approach to content marketing.

Cohley teams up with all sorts of brands, from disruptors like Imperfect Foods and TOMS to well-known names like CVS and Henkel. Generally, brands that focus on eCommerce, have $10M+ in annual revenue, and offer 15+ products are a solid match, though there are always exceptions.

While each of these companies has its own strengths, Cohley really stands out with a few key differences. First off, we offer strategic support through a dedicated Customer Success Manager—it's a core part of our service. Our team is made up of experts who know their stuff, bringing you content best practices, innovative activation ideas, and strategic tips to get the most out of every piece of content, so you can maximize your investment. Cohley helps brands create a wider range of content than anyone else in the industry. Whether it’s short-form UGC, influencer activations, product reviews, professional photography, or consumer insights, we've got you covered. Brands come to Cohley to consolidate vendors and address their collective need for UGC, product reviews, and influencer solutions. Our platform integrates seamlessly into mid-market and enterprise tech stacks, making it easy for customers to activate their assets across their digital marketing efforts. Cohley’s platform supports enterprise workflows, approvals, and payments—ensuring that you and your team can operate at peak efficiency. Creators love our platform too. Over 3,000 Creators join Cohley every month via word of mouth alone. Happy Creators mean a better customer experience and higher-quality content for you. And the best part? All content generated on the Cohley platform is owned by the customer forever, so you don’t have to worry about usage rights—seriously.