Brands can now configure what is shared with collaborators when vetting Creators and Content!
1. Choose from the available Creator sections to customize the puzzle pieces of a Creator’s profile. The shared link will automatically update. This is highly suggested if you don't want other team members seeing your internal notes or reviews from other brands.
2. Brands can select specific assetscollaboration so that the collaborators only see the assets that need feedback. If the Cohley end-user has already received feedback and has requested revisions, the asset can be removed from collaboration to avoid confusion with new collaborators.
Brands can search in briefs or in the Creator Hub to find the Creators that best meet your criteria. No longer limited to the standardized filter options, our AI search capabilities allow brands to find niche Creators based on their past brief applications, chat messages, etc.! Hashtags used in Creator posts that are pulled in from their synced social profile are also now stored in Cohley’s database and available for searching. This means that our search engine is now capable of finding creators that post about X based on the hashtags used.
Creators have a new option to add an 'extra post' outside of the explicit number of deliverables (think I added 1 placement but asked for 2 posts). This URL will be tracked in performance if on Instagram and the Creator has authorized Cohley. This URL does not have to be the same platform as the brief (think extra TikTok post on IG brief).
Brands can now filter Creator Messages and Collaboration Updates by brief. Once a brief is complete or you have read all notifications for the brief, quickly press ‘clear all notifications’ to keep your notifications clean and up to date.
Brands that send content download via an email will now prompt the browser to download the zip file within one click, without having to leave the email to download.
The export of performance data now includes the URL of each individual post.
The earned media value (EMV) calculation has been updated to emphasize shares and likes over comments and sends, per Instagram’s updated algorithm. The same equation is used for TikTok as well.