5 Ways for Influencers to stand out in a campaign
READ THE CAMPAIGN BRIEF .. THE WHOLE CAMPAIGN BRIEF
I know this may seem like common sense but you’d be surprised to see the amount of people who miss key requirements in a campaign. Reading the campaign brief before you shoot your content will ensure that you don’t miss out on anything important. It also significantly reduces the times you’ll have to reshoot, if you have to reshoot at all. Let’s be honest, we all hate having to reshoot content.
SUBMIT CONTENT WELL BEFORE THE DUE DATE
Brands LOVE to see content coming in early because it allows them to see if you are on the right track. Submitting early will help you get great feedback and put you in a position to meet the campaign timelines without a problem. The last thing you want to be is the one sole creator holding up a campaign *eyeroll*
SUBMIT MORE IMAGES THAN WHAT IS REQUIRED
Let’s face it, you probably took 100+ shots anyway so why not upload a few more for the brand to review! Brands love when you submit more images than what they asked for since it gives them the flexibility to choose which ones they’d like to keep. This will also help avoid having to reshoot… again.
COMMUNICATE WITH THE BRAND
“Hey BRAND, I just got my package and I can’t wait to shoot some awesome content!” Messages like this are a Cohley favorite because it shows that you are on top of the campaign. Brands love when you constantly communicate with them and will appreciate your transparency too.
LEAVE A REVIEW
Saving the best for last! Product feedback is SO VALUABLE and brands are always looking to continue working with creators who go the extra mile. When you leave honest product feedback for a brand, they do a little happy dance that looks like this:
Following all of these tips are a surefire way to keep brands happy and secure long term relationships. If you already do all of the above, you are a blessing and we thank you for your greatness *high five*.
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Written by Tom Logan
Our CEO and Co-Founder Tom is no stranger to the Cohley blog! With four years under his Cohley belt, Tom is our go-to on all company updates, new tech initiatives, and data focused trends. Tom helps to dictate our direction, monitor and emphasize our culture and put colleagues in the best possible positions to succeed. Tom is a self proclaimed Tech guy, Sports Writer and Lover of Rom-Com's.