In episode one of the All Things Influencers Podcast our cofounder Tom Logan interviewed Oriana Sengos, who's the Social Media Manager at UNTUCKit. UNTUCKit is a rapidly growing clothing company that started with men's shirts and has since expanded into more men's clothing, women's and even a freshly minted kids line.
Tom asked Oriana why influencers play an important role in UNTUCKit's aggressive growth strategies, what makes a great collaborations (and what doesn't) along with how she sees the space evolving.
A few of her key takeaways are below...
FOR BRANDS
She sees influencers adding legitimacy and validation to the UNTUCKit brand
Influencers help UNTUCKit reach audiences through highly trusted sources
They rely heavily on influencers to help them fulfill their constant need for fresh content
FOR INFLUENCERS
For influencers, a positive attitude goes a really long way
Clear communication can make or break the relationship
