All Things Influencers Podcast, Ep. 1 feat. UNTUCKit's Oriana Sengos
In episode one of the All Things Influencers Podcast our cofounder Tom Logan interviewed Oriana Sengos, who's the Social Media Manager at UNTUCKit. UNTUCKit is a rapidly growing clothing company that started with men's shirts and has since expanded into more men's clothing, women's and even a freshly minted kids line.
Tom asked Oriana why influencers play an important role in UNTUCKit's aggressive growth strategies, what makes a great collaborations (and what doesn't) along with how she sees the space evolving.
A few of her key takeaways are below...
She sees influencers adding legitimacy and validation to the UNTUCKit brand
Influencers help UNTUCKit reach audiences through highly trusted sources
They rely heavily on influencers to help them fulfill their constant need for fresh content
For influencers, a positive attitude goes a really long way
Clear communication can make or break the relationship
Written by Tom Logan
Our CEO and Co-Founder Tom is no stranger to the Cohley blog! With four years under his Cohley belt, Tom is our go-to on all company updates, new tech initiatives, and data focused trends. Tom helps to dictate our direction, monitor and emphasize our culture and put colleagues in the best possible positions to succeed. Tom is a self proclaimed Tech guy, Sports Writer and Lover of Rom-Com's.