Brief Spotlight: Boiron
For more than 85 years, Boiron has provided reliable homeopathic products to their customers. They believe there’s more than one way to feel better, and we tend to agree. For that reason, Boiron strives to showcase how people from all walks of life are choosing to use Boiron to feel better.
That’s why they use Cohley to create diverse content that fits their goals and brand identity.
For their SleepCalm and StressCalm products, Boiron wanted to showcase how their natural remedies help parents and their kids live happier, more peaceful lives. Boiron launched a Cohley Professional Photography Brief to partner with photographers and models that met their brand guidelines, aesthetic, and creative goals. Cohley allows you to seamlessly leverage your own style guide and shot list, which means that Boiron received content that achieved their goals and spoke to their target audience. Boiron then repurposes this content on their website, social channels, advertisements, and email marketing campaigns - spreading their wellness mission to the masses.
- Brief Requirements: 1 photographer, 4 models , 40+ photos
- Total accepted photos: 75
- Total cost: $1,400
Written by Parker Dietz
Parker is a staple in our marketing team - Our Marketing Manager brings with him an intimate knowledge of the platform, and is our go-to on technical topics, and user behavior. With a wealth of knowledge about competitors and pricing, Parker is all about exploring the best way to communicate Cohley's benefits. Outside of work, Parker enjoys poorly playing guitar at parties, watching every Adam Sandler movie ever made, and eating Arabic food.