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Brief Spotlight: Boiron

Boiron uses Cohley to run effective photography campaigns that speak to their target audience, all while saving money on expensive photoshoot and production costs. Check out how they used Cohley to simplify their content marketing and create content that works for their goals.
Parker Dietz
September 16, 2021
June 26, 2024

For more than 85 years, Boiron has provided reliable homeopathic products to their customers. They believe there’s more than one way to feel better, and we tend to agree. For that reason, Boiron strives to showcase how people from all walks of life are choosing to use Boiron to feel better.

That’s why they use Cohley to create diverse content that fits their goals and brand identity.

For their SleepCalm and StressCalm products, Boiron wanted to showcase how their natural remedies help parents and their kids live happier, more peaceful lives. Boiron launched a Cohley Professional Photography Brief to partner with photographers and models that met their brand guidelines, aesthetic, and creative goals. Cohley allows you to seamlessly leverage your own style guide and shot list, which means that Boiron received content that achieved their goals and spoke to their target audience. Boiron then repurposes this content on their website, social channels, advertisements, and email marketing campaigns - spreading their wellness mission to the masses.



Brief Details:

  • Brief Requirements: 1 photographer, 4 models , 40+ photos
  • Total accepted photos: 75
  • Total cost: $1,400
Parker Dietz
Head of Content
With a wealth of knowledge about competitors and pricing, Parker is all about exploring the best way to communicate Cohley's benefits. Outside of work, Parker enjoys poorly playing guitar at parties, watching every Adam Sandler movie ever made, and eating Arabic food.