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Real People, Real Results: Why authenticity trumps AI on TikTok, Instagram, and beyond
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Shapermint is an online shapewear marketplace whose mission is to create a community full of body-positive women who wear shapewear to feel more confident in their own skin. At the beginning of this year, they ran a campaign called “#NewYearResourcefulYou”. The goal of this campaign was to inspire women to use shapewear to update their wardrobes without having to purchase new clothing. Shapermint recognized that 2020 was a financially challenging year so they wanted to remove the pressure of having to spend money to look and feel good.
Shapermint encouraged its creators to create imagery with clothes they already had in their closets, so the content they collected was full of empowered women showing off their unique styles, outfits, and new ways to wear shapewear. They worked with 34 creators that spread this campaign’s message to over 403,000 people on Instagram. The 284 new assets in their Cohley content library supplement Shapermint’s digital outreach approach, as they are able to repurpose these images on their social pages and Ads.