We Built a 'Reviews Generator' to Disrupt Product Seeding
In 2013, the world of stock photography was flipped upside down when Unsplash launched via a humble Tumblr blog. Free, high-quality stock photography for the masses! It was a game-changer, and it turned what had been an expensive product into a commodity.
Here in 2021, Cohley is now the "Unsplash for Product Reviews."
What we've created is a significantly more efficient way to generate and gather Product Reviews. We've built technology to displace what had been a very manual process, enabling us to offer a far more effective alternative at extremely low costs (even free up to a point). Simply attach your eCommerce platform with the click of a button, select the products you'd like reviewed, and boom! You'll have reviews back in no more than a month.
The Review Generator tool acts like a wedding registry. Once a product has been selected a sufficient amount of times, it's no longer available for selection. You don't need five bread makers, for example.
It's no secret - more reviews yield more traffic, higher conversion, and sales as a result. But the current process for generating authentic reviews is clunky and unpredictable. There are several ways for brands to generate more reviews. You could rely on post-purchase emails/SMS to get product reviews or you could turn to a vendor like Influester and pay a small fortune to proactively generate them.
For eCom and marketing teams alike, Product Reviews are worth their weight in gold. You know the stats, but we'll repeat them anyway: 92% of consumers consult reviews before making a purchase, and product pages that lack sufficient reviews convert at an average of 4.6% worse than those that do.
With numbers like those, you owe it to your business to avoid the painful opportunity costs of not having enough reviews. 74% of stats are made up, but those aren't! Activate the Reviews Generator and start generating product reviews ASAP.
Written by Tom Logan
Our CEO and Co-Founder Tom is no stranger to the Cohley blog! With seven years under his Cohley belt, Tom is our go-to on all company updates, new tech initiatives, and data focused trends. Tom helps to dictate our direction, monitor and emphasize our culture and put colleagues in the best possible positions to succeed. Tom is a self proclaimed Tech guy, Sports Writer and Lover of Rom-Com's.