The Cohley blog
Events, announcements, launches — the latest news at Cohley.
Welcome to Cohley's Agentic Era
Meet Finn, Cohley's new AI agent that handles the repetitive creator work — reviewing applications, messaging creators, processing reimbursements — so your team can focus on the strategy behind it.
Tom LoganThe LLM Search Effect: Why Enterprise Brands Are Scaling UGC Right Now
Meta confirmed in an SEC filing that public social posts train its AI. Here's what that means for brand visibility in ChatGPT, Gemini, and Perplexity — and the catch.
Zach ChmaelHow to Write Creator Content Requirements That Actually Work
Vague requirements produce change requests. Specific, observable ones produce usable content the first time. Here's how to write non-negotiables that hold up.
Zach ChmaelDoes Product Seeding Help You Show Up in AI Search?
An honest look at whether creator content influences AI-generated product recommendations — what the mechanism is, what the evidence supports, and what it doesn't.
Zach ChmaelHow Product Seeding Drives Amazon and Walmart Rankings
External traffic only helps your Amazon rank if it converts. Here's why seeded creator content sends buyers instead of bounces — and how to run it.
Zach ChmaelIntroducing Product Seeding: Get Usable Creator Content at Scale
Product Seeding is live: run seeding at scale, with every asset checked against your requirements and pay-as-you-go pricing.
Zach ChmaelCohley celebrates 10 years of powering the creator economy with the Creator Fund, gifting $10 Million in creator compensation in 2026.
Tom LoganChoosing a content platform? We built something to help you cut through the noise.
Introducing Cohley's platform comparison tool.
Tom LoganQuality Content, By Design
Every feature, user journey, and capability on the platform has been continuously refined—shaped by learnings, improved through experience, and strengthened over time. This has all led to what is one of our strongest market differentiators: delivering high quality content, at scale.
Tom LoganIntroducing Collaboration Suite: Frictionless Workflows for Enterprise Teams
Cohley Collaboration Suite enables enterprise teams to accelerate creator and content approval processes — so your team makes faster decisions, projects stay on track, and content stays compliant.
Tom Logan