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Hot Take: Data > Gut Feel

More and more we’re seeing leading brands lean on data and less on their own gut feel when it comes to their ads strategies. We’re going to hear fewer and fewer marketers say things like, “We know what performs best” or “our in-house creative performs best.” 

Hot take…that blanket statement, when it’s not backed with real data, is catering more to the individual’s ego than it is to the company’s best interests. 

Here’s a short snippet from a recent interview that our Co-Founder, Tom Logan, did with David Wagoner @ P3 Media.