Hot Take: Data > Gut Feel
More and more we’re seeing leading brands lean on data and less on their own gut feel when it comes to their ads strategies. We’re going to hear fewer and fewer marketers say things like, “We know what performs best” or “our in-house creative performs best.”
Hot take…that blanket statement, when it’s not backed with real data, is catering more to the individual’s ego than it is to the company’s best interests.
Here’s a short snippet from a recent interview that our Co-Founder, Tom Logan, did with David Wagoner @ P3 Media.
Written by Tom Logan
Our CEO and Co-Founder Tom is no stranger to the Cohley blog! With four years under his Cohley belt, Tom is our go-to on all company updates, new tech initiatives, and data focused trends. Tom helps to dictate our direction, monitor and emphasize our culture and put colleagues in the best possible positions to succeed. Tom is a self proclaimed Tech guy, Sports Writer and Lover of Rom-Com's.