The Cohley blog
Events, announcements, launches — the latest news at Cohley.
Welcome to Cohley's Agentic Era
Meet Finn, Cohley's new AI agent that handles the repetitive creator work — reviewing applications, messaging creators, processing reimbursements — so your team can focus on the strategy behind it.
Tom LoganUGC Marketing for Enterprise Brands: The Full Guide
Most UGC advice is written for DTC brands with one channel. This is for 15+ SKUs, legal review, and retail — where approvals break before content does.
Michelle GreenAI-Generated UGC vs. Real Creators: An Honest Comparison
Where synthetic UGC wins, where it structurally can't, and the FTC exposure brands haven't priced in. From a platform with a stake in the answer.
Zach ChmaelThe Retail Creator Content System: How Seeding, In-Store, and Reviews Work Together
Seeding, in-store content, and reviews aren't three campaigns. They're one system that compounds on retail metrics. How the pieces connect, with the data.
Zach ChmaelThe LLM Search Effect: Why Enterprise Brands Are Scaling UGC Right Now
Meta confirmed in an SEC filing that public social posts train its AI. Here's what that means for brand visibility in ChatGPT, Gemini, and Perplexity — and the catch.
Zach ChmaelHow to Write Creator Content Requirements That Actually Work
Vague requirements produce change requests. Specific, observable ones produce usable content the first time. Here's how to write non-negotiables that hold up.
Zach ChmaelDoes Product Seeding Help You Show Up in AI Search?
An honest look at whether creator content influences AI-generated product recommendations — what the mechanism is, what the evidence supports, and what it doesn't.
Zach ChmaelHow Product Seeding Drives Amazon and Walmart Rankings
External traffic only helps your Amazon rank if it converts. Here's why seeded creator content sends buyers instead of bounces — and how to run it.
Zach ChmaelIntroducing Product Seeding: Get Usable Creator Content at Scale
Product Seeding is live: run seeding at scale, with every asset checked against your requirements and pay-as-you-go pricing.
Zach ChmaelCohley celebrates 10 years of powering the creator economy with the Creator Fund, gifting $10 Million in creator compensation in 2026.
Tom Logan