CVS PharmacyCVS Pharmacy Wins with Seasonal Relevance

Though evergreen content—or year-round content—is typically the primary pillar in a marketer’s content strategy, the value of seasonal content has far-reaching benefits. Seasonal content doesn’t stay relevant for as long as evergreen content, but its peak relevance is much higher. Using seasonal content in website creative and ads allows brands to better connect with their customers and their needs throughout the year targeting key purchase intent periods.

CVS Pharmacy needed to target key products and initiatives for seasonal campaigns throughout the year and turned to Cohley’s Fully Managed Services to supplement their overall seasonal marketing initiatives. Working directly with CVS Pharmacy’s PR and Marketing agency partners, Cohley’s Fully Managed Service executed everything from campaign ideation, to creator communication, to campaign execution and reporting.

By working with Cohley, CVS Pharmacy was able to generate growth in social impressions through Cohley Creator posts, while simultaneously gaining licensed rights to all Creator-generated assets in perpetuity. This allowed CVS Pharmacy to easily repurpose the content across their own organic social channels + paid social ads without having to worry about negotiating content rights or limited usage rights. The ability to seamlessly repurpose their content sealed the deal in making sure that they were getting the most return on their investment possible.

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