Case study
CVS Pharmacy
CVS Pharmacy

CVS Pharmacy Wins with Seasonal Relevance

Paid social
CVS Pharmacy Wins with Seasonal Relevance

Seasonal Campaigns Deserve Targeted Creative

Though evergreen content—or year-round content—is typically the primary pillar in a marketer’s content strategy, the value of seasonal content has far-reaching benefits. Seasonal content doesn’t stay relevant for as long as evergreen content, but its peak relevance is much higher. Using seasonal content in website creative and ads allows brands to better connect with their customers and their needs throughout the year targeting key purchase intent periods.

CVS Pharmacy needed to target key products and initiatives for seasonal campaigns throughout the year and turned to Cohley’s Fully Managed Services to supplement their overall seasonal marketing initiatives. Working directly with CVS Pharmacy’s PR and Marketing agency partners, Cohley’s Fully Managed Service executed everything from campaign ideation, to creator communication, to campaign execution and reporting.

 

Cohley Creator Posts are High Volume and Highly Relevant

By working with Cohley, CVS Pharmacy was able to generate growth in social impressions through Cohley Creator posts, while simultaneously gaining licensed rights to all Creator-generated assets in perpetuity. This allowed CVS Pharmacy to easily repurpose the content across their own organic social channels + paid social ads without having to worry about negotiating content rights or limited usage rights. The ability to seamlessly repurpose their content sealed the deal in making sure that they were getting the most return on their investment possible.

All the Little Things for Easter

CVS collage of toddlers and Moms shopping and building easter baskets while posing for photos

 

Mother’s Day in Quarantine: Digital and Printable Cards

Collage of CVS images of mothers and children enjoying Mothers day together

 

Cold and Flu Season: Sick Care to Self Care

Collage of CVS customers with different cold, flu and other sickness products

 

Dashing to the Stores

Collage of families during the holidays decorating and enjoying different CVS products

 

Two Birds with One Cohley Campaign: Authentic Content and Asset Rights

By working with Cohley, CVS Pharmacy was able to generate growth in social impressions through Cohley Creator posts, while simultaneously gaining licensed rights to all Creator-generated assets in perpetuity. This allowed CVS Pharmacy to easily repurpose the content across their own organic social channels + paid social ads without having to worry about negotiating content rights or limited usage rights. The ability to seamlessly repurpose their content sealed the deal in making sure that they were getting the most return on their investment possible.

 

Organic Social

Instagram post of woman with Christmas inspired dress and present walking down street

Two white stockings hanging from mantle with Christmas decorations all around

 

Sponsored Influencer Posts

Overhead view of family with children making Gingerbread house

Christmas decorated plate with candy canes and other candy next to Christmas tree
Little boy sitting in front of Gingerbread house with Santa's mailbox in the background

Basket with candy canes, cookies and bows sitting on it

 

Paid Social

Paid social ad showing different CVS products being used by families

Tray of Christmas candy and decorations