93% of marketers agree that video must be part of any marketing strategy. Why?
Social video generates 1200% more shares than text and image content combined. For consumer brands hoping to improve reach and engagement, video is a very compelling medium.
So why are some marketers still avoiding video? 23% lack the time, 16% don’t know where to start, and 10% say it’s too expensive. Basically, brands struggle to create great video content because they don’t have the resources to do it at scale.
De'Longhi understood the value of video content but felt the constraints of time, budget, and process holding them back.