93% of marketers agree that video must be part of any marketing strategy. Why?
Social video generates 1200% more shares than text and image content combined. For consumer brands hoping to improve reach and engagement, video is a very compelling medium.
For brands looking to take advantage of social video, Instagram Reels is one of the top options marketers turn to. Especially for a brand already established on Instagram (like De'Longhi is), building a strategy on top of an existing presence is easier than venturing into unknown territory such as TikTok, for example.
So why are some marketers still avoiding video? 23% lack the time, 16% don’t know where to start, and 10% say it’s too expensive. Basically, brands struggle to create great video content because they don’t have the resources to do it at scale.
De'Longhi understood the value of Instagram Reels content but felt the constraints of time, budget, and process holding them back.