Since 1903, Hyland’s has been one of the leading homeopathic companies in North America. Natural medicines weren’t always mainstream, but that didn’t stop Hyland’s from standing its ground with integrity and wisdom and continuing to provide their customers with natural healing remedies. Leveraging creators and authentic user-generated content was a major slice of the pie in their goal of fostering a stronger digital presence and overall growth strategy.
However, Hyland’s needed a scalable solution to help them roll out their content growth plan for:
Generating social impressions to a targeted audience
Generating quality UGC to fulfill content needs for digital ads.