For more than 50 years, Utah-based wellness brand, Nature’s Way, has been part of the vitamin and supplements industry, producing wellness products like enzymes, multivitamins, probiotics, vitamins, and minerals.
At first, Nature’s Way’s digital strategy focused on promoting user-generated content on their social media channels and leveraging mainly stock photography and videography. But when they began advertising on Amazon, they realized they had to scale their content in a more effective and relevant way, while maintaining control over the creative process.
In July 2019, they teamed up with Cohley to produce and scale custom content like photos, videos, product ratings, and reviews.