Case studiesNature's Way
Rachel LaBergeContent Marketing Associate Manager
Summary
2,500 custom images replacing stock photography across 20 products — lifting ad-attributed sales on Amazon product detail pages by 30%.
Cohley has been instrumental in supporting our team as we’ve built and scaled our content strategy across several digital channels. We’re excited to continue our partnership with Cohley as we test, grow, and optimize our digital content.
The use case
Nature's Way, a 50-year-old vitamin and supplement brand, relied on stock photography and needed to scale relevant, on-brand content as it expanded onto Amazon — all while keeping control of the creative process. Cohley's Customer Success team co-built detailed Creative Briefs and used native messaging to approve work in real time, replacing stock imagery on product detail pages with compelling lifestyle photos that increased PDP sales by 30%.
2,500+Images generated
30%Amazon conversion rate increase
Amazon.com