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Real People, Real Results: Why authenticity trumps AI on TikTok, Instagram, and beyond
Ever notice how the holidays seem so far away, then suddenly it's mid-December? Yeah, us too... and nearly every brand across every industry. Yet, the holidays are critically important for brands looking to top their customers' wishlists. The iconic supplement brand OLLY wanted to get ahead of the holidays this year to ensure every customer got their healthy holiday gifts.
To minimize last-minute scrambling for a historically stressful season for brands, OLLY had a game plan to flood their digital social channels with tons of vibrant, on-brand quality content to get their audiences in the holiday spirit. Leveraging Cohley’s extensive Creator network was the perfect avenue for OLLY to generate that content quickly. By running their content campaigns through the Cohley platform with the Shopify integration, everything involved in the Creator management process, from vetting & selection to product logistics to communication and beyond, was at OLLY’s fingertips, all in one place. Through this process, they were able to seamlessly obtain unique content showcasing authentic holiday season experiences while embodying the brand's colorful, playful aesthetic.
Over the course of those three weeks, Cohley Creators had submitted more than 40+ approved visual and short-form video assets to help OLLY sleighride above and beyond their demands for the holiday season. By launch time, nearly 80% of that content had been approved by the OLLY team to distribute across their digital social channels, on top of Creators sharing with their own respective audiences.
T3 Micro has been able to generate over 1,500+ assets in just a couple months. Their Cohley Content Library is filled with rich, engaging lifestyle content that can be activated across all their marketing channels. By leveraging their brand recognition and products’ high retail value to generate numerous assets for product exchange alone, T3 Micro ended up saving over $450K from just running two content campaigns through Cohley.
The T3 Micro team has been able to leverage their rights-approved assets in high-performing social ads and email marketing sends.
