Case studiesSamsonite
Erin ReynoldsMarketing Communications
Summary
87 photos from regionally diverse creators at under $50 each, in under 4 weeks — refreshing Samsonite Canada's web, email, and organic social.
To do a photoshoot internally would take additional prep time (to negotiate photography rates, find models, locations, etc.), plus we would need to be on-site for the day. With Cohley, it only takes us a handful of hours. In many ways, it's much easier to use Cohley content because we can get content that shows a variety of models, lifestyles & environments.
The use case
Samsonite Canada refreshed its digital strategy to connect with younger, digitally-native consumers — using Cohley's Visual Assets Brief to source diverse lifestyle photography from creators across urban, coastal, and suburban regions in under 4 weeks.
87Images generated
$50Cost per image
Meta