How Turbie Twist increased conversion on Amazon by 44% with Cohley

Relying on In-House Resources Won’t Scale With You

Turbie Twist, an iconic brand known for its super-absorbent hair towel specially designed to twist and stay perched atop the head, needed a solution to generate authentic and relatable user-generated content at scale to fuel its eCommerce & social media strategy. Having previously attempted to address these content needs in-house, Turbie Twist knew it needed a scalable, tech-based solution.

Scalable Creative for Ecommerce Is Possible with Cohley’s Visual Asset Briefs

Turbie Twist partnered with Cohley to generate diverse user-generated content at scale through Cohley’s Visual Asset Briefs. The brand continues to rely on Cohley because of its ability to quickly generate on-brand creative assets from a vast marketplace of diverse content creators. All Cohley content is brand-owned in perpetuity, which means that Turbie Twist is able to activate the assets wherever they choose without legal concern.

Leveraging Product-Specific Images Helped Increase Sales on PDPs by 30%.

With the help of Cohley, Nature’s Way leveraged dozens of product-specific lifestyle images across twenty of their products, helping increase ad-attributed sales on product detail pages by 30%.

Brands looking to increase their creative assets may be interested in working with platforms like Cohley. Here’s some advice Casey Murray, Director of Partnerships at Cohley, shared for brands and advertisers looking to expand their business and reach new audiences, “Don’t limit yourself to a one-size-fits all model when it comes to generating and testing creative. Every customer is unique, and so are their tastes. Top performing brands and advertisers are regularly generating and testing content, of all types, across all channels to best connect with consumers and optimize results.”