Case studiesRhone
Adam BrideganCMO
Summary
737 assets fueling a UGC-driven ad-testing strategy — scaling from 10–15 tests a week to 50 a day and driving a 3–4× increase in ROAS versus internal content.
We were testing about 10 to 15 things a week. But now we have this extensive library of content, and our team is now testing 50 things a day. So we’ve just massively scaled up the amount of content we have to work with and, from there, we’ve allowed the data to drive performance.
The use case
Rhone, a premium men's activewear brand, found its campaign creative looked indistinguishable from competitors' and couldn't produce content at the scale needed to reach new audiences. By using a variety of Cohley Briefs to generate large volumes of custom, diverse content, Rhone built an extensive library that let its team dramatically expand paid social ad testing and let performance data drive results across Facebook and TikTok.
300%ROAS increase
700+Assets generated
Meta
TikTok