Product reviews survey

We surveyed hundreds of shoppers about product reviews, aiming to get to the bottom of the types of reviews that resonate.

About the survey

This study highlights the significant influence of video reviews on consumer purchasing behavior across various product categories.

Results indicate that nearly half of consumers prefer watching video reviews from real people before purchasing a product for the first time. Most consumers frequently watch videos about products they're interested in and find these videos helpful in making purchasing decisions.

Video reviews are considered more valuable and trustworthy compared to influencer videos and text reviews.

Consumers prefer video reviews because they are engaging, quick, educational, informative, and impactful. They allow consumers to see/hear relevant features informing their purchase decision and allow them to visualize themselves using the product/service.

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Download the product reviews survey below.
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