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Cohley Product Update: November 2023

TikTok joins the Influencer options

As promised last month, we have added additional features to the TikTok flow:

  • Creator Criteria based on the Creator’s follower count or engagement rate minimum or maximum (see below for details and a video)
  • Posting via a TikTok Invite URL in the TikTok Creator Marketplace, automatically marking the video as a Partnership 

We have over 2K Creators that have already authorized their TikTok account in the last week, ranging from Creators with less than 1K followers to those with over 6 million. Creators that are active in a TikTok brief will be prompted to use a specific Invite URL via TikTok in order to post. This will ensure the video is tagged as a Paid Partnership and we pull in the performance metrics for 90 days. Creators are sent a new email to ensure they are aware of this change and the message in the brief has been updated. This message, as shown above, gives Creators two options:

1. Use the invite URL - best and easiest flow

2. Add a campaign code to an existing video - where we can only track metrics going forward

Either way, you will be notified when the deliverable has been completed and be able to track performance in the near future!

Limit Creator Applicants by Follower count or Engagement rate

Creator Criteria in Influencer briefs now includes Instagram or TikTok data to filter who can see your brief by Follower count or Engagement rate! Platform selection is required before these options can be selected.

Click here for a quick screenshare. 

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