Cohley Product Update: November 2023

Check out what's new in the Cohley platform for the month of November.
Michelle Green
November 9, 2023
April 16, 2024

TikTok joins the Influencer options

As promised last month, we have added additional features to the TikTok flow:

  • Creator Criteria based on the Creator’s follower count or engagement rate minimum or maximum (see below for details and a video)
  • Posting via a TikTok Invite URL in the TikTok Creator Marketplace, automatically marking the video as a Partnership 

We have over 2K Creators that have already authorized their TikTok account in the last week, ranging from Creators with less than 1K followers to those with over 6 million. Creators that are active in a TikTok brief will be prompted to use a specific Invite URL via TikTok in order to post. This will ensure the video is tagged as a Paid Partnership and we pull in the performance metrics for 90 days. Creators are sent a new email to ensure they are aware of this change and the message in the brief has been updated. This message, as shown above, gives Creators two options:

1. Use the invite URL - best and easiest flow

2. Add a campaign code to an existing video - where we can only track metrics going forward

Either way, you will be notified when the deliverable has been completed and be able to track performance in the near future!

And finally, TikTok has joined the Social Performance page! With an overall summary across all posts from your Cohley influencer briefs, a TikTok versus Instagram comparison, and audience data and post performance split between Instagram and TikTok, you can now see which post you might want to boost or whitelist, which Creators you should work with again, and the type of social media or post that is resonating with your audience.

Screen Shot 2023-12-01 at 3.37.31 PM


Limit Creator Applicants by Follower count or Engagement rate

Creator Criteria in Influencer briefs now includes Instagram or TikTok data to filter who can see your brief by Follower count or Engagement rate! Platform selection is required before these options can be selected.

Click here for a quick screenshare. 

Next Best Action

Cohley’s latest platform improvements are designed to ensure you know what action to take when. If a brief is listed as ‘Active’, that means:

  1. Your content due date is in the future
  2. A Creator is in a stage other than Completed
  3. You have a Creator that needs to be paid for their work 

With this change, you might see a few briefs that were recently in ‘Past’ now in ‘Active.’ Let me know if there is anything that needs to be updated and the team is happy to assist. As a reminder, if a Creator has ghosted you, you can now move them back to Applicants and provide  review. Creators cannot see the review that is left and do not get notified, but they might notice a change in an overall star average. 

Additionally, to ensure all assets were delivered timely, Cohley previously had we what called a ‘pressure date.’ This date was two days before the actually required deadline. However, this lead to confusion and multiple dates being communicated. Therefore, the pressure date has been removed and both brands and Creators will see the same date moving forward.

Michelle Green
Director of Product
Day to day Michelle is a bug finder, feature requester, business owner, and sales leader answering the question "how can we disrupt and grow revenue faster?" Michelle focuses on creating products and systems that can scale with easy-to-use functionality, automated reporting, and results that speak for themselves.