Ep 2: Inflation, Logistics Challenges, & Direct-to-consumer with Weyco Group's VP of Marketing
Parker and Tom are joined by Weyco Group’s Vice President of Marketing, Jeff Douglass, to discuss the current state of inflation, logistics challenges, and direct-to-consumer. More importantly, Jeff shares strategies and considerations for marketers trying to navigate these challenges. In his 18 years at Weyco (Stacy Adams, Florsheim, BOGS), Jeff has seen it all. Luckily for our listeners, he was kind enough to share his unique perspective with Reel It In.