Generate Content That Creates Transformational Value
The world’s best eCommerce brands generate and test custom branded content via Cohley's marketplace of vetted Creators. Hundreds of photos, videos, and product reviews ready in just a few weeks. 100% yours to use wherever, forever.Book a Consultation
How it works...
Kick off the project by launching a creative brief within the Cohley platform. Each brand has a dedicated Cohley Customer Success Manager to make recommendations based on your business goals, market trends, and channel best practices. Launch the creative brief and let the creators come to you.
Cohley’s pre-vetted marketplace of experienced creators are ready to create custom photos, videos, and product reviews just for your brand. Filter and hand-pick diverse talent based on the style that resonates most with your audience: from lifestyle UGC, to professional photography.
With Cohley’s integration with Shopify and BigCommerce, we'll automate creator product shipping and tracking, saving brands hours of manual tasks.
In as little as 6 weeks, you’ll receive your custom photos, videos, and product reviews, ready to fuel marketing campaigns. The best part? All assets are 100% owned by your brand to use wherever, forever.
Custom creative for every channel
Tell your brand’s story and fuel high-performing campaigns across paid channels, native social, email, display, and landing pages with authentic and diverse photos, videos, and product reviews made just for you.
Bring your brand to life with engaging, scroll-stopping user-generated and professional content that's tailored to specific channels.
Creative that performs
Activate Cohley content by dynamically testing different images where it hasn't previously been possible: Within browse and cart abandonment emails. Find new winners and boost conversion rates at the highest point of intent.
You’ve got the vision, we’ve got the creators
Cohley’s network of thousands of pre-vetted creators come to you, and are ready to showcase your product in photos, videos, and product reviews. With diverse ages, genders, ethnicities, locations, and aesthetics, you’ll have everything you need to diversify and scale your content strategy efficiently.
Content that’s 100% yours, forever
Eliminate hours spent sourcing user-generated content, negotiating creator rights, and managing creator compensation. Cohley takes care of the heavy-lifting so you can get back to the fun parts of marketing.
Build trust with reviews
With such a large pool of diverse creators that can provide both text and photo testimonials, it’s never been easier to source hundreds of user-generated reviews at scale. Cohley Reviews can be automatically passed into Bazaarvoice, Yotpo, or PowerReviews, or downloaded and used across various channels. And unlike most review platforms, Cohley offers a 100% fulfillment rate and automated product shipping.
Frequently Asked Questions
How is Cohley different from an agency or network of creators?
Cohley is a platform of creators who have already been vetted. Unlike working with a 3rd-party agency, Cohley users can directly communicate with creators via chat within Cohley’s platform - giving the brand more control over content production.
What types of content does Cohley’s solution provide?
Cohley provides photos, videos, product ratings and reviews. For photos and videos, Cohley provides both lifestyle (think user-generated) and professional (think photoshoot) content.
What is the process to receive the assets? How long does it take?
1. Launch a Brief
Think of this as a job posting outlining the content you're looking for
2. Select the Creators
At Cohley, the creators come to you. Choose from our pre-vetted content creators who are excited to work with you
3. Receive Content
Once creators receive product, they'll generate content based on what you've outlined in your brief. The content is yours to use wherever, forever.
While you can see content as soon as 4 weeks from brief launch, your Customer Success Manager will work with you to build timelines that align with your team's needs.
Is Cohley an Influencer Platform?
We're first and foremost a content generation platform. While we do have creators with high follower counts, we believe that strong content, paired with an influencer's reach, is a more impactful strategy for reaching potential customers.
What types of brands use Cohley?
We've helped disruptor brands like Imperfect Foods, Rhone, and Harry’s, all the way up to heritage and Fortune 500 companies like CVS and Unilver generate content at scale.
Typically, consumer brands with a focus on eCommerce (D2C or retail) and have 15+ products are a great fit for Cohley.
How many creators does Cohley have?
Cohley has tens of thousands of pre-vetted Creators, and are adding hundreds more monthly. At Cohley, the creators come to you, and most brands see 100+ applicants to their briefs.
Do we have to pay for rights to the content?
Nope! Cohley’s worked it out with the creators upfront, you’ll own the rights to that content forever.
How does shipping work?
With Cohley’s Shopify and BigCommerce integrations, you can automate creator product shipment and tracking numbers so you can get products to creators without lifting a finger. If you’re not using Shopify or BigCommerce, you can easily pull a list of Creator addresses from the Cohley platform and ship products manually.