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Cohley Campaign Spotlight : Codex Beauty

With this campaign, Codex beauty was looking to source reviews for one of their new Hero product’s. Brand’s see a 65% lift in sales when they have more than one product review on a product page so generating a large number of authentic reviews was important. By working with Cohley creators, Codex Be
Tom Logan
July 17, 2020
April 11, 2024

 

<img src="https://www.cohley.com/hubfs/Imported_Blog_Media/madinnson-F847DD75-5390-4350-ADD6-E9FC663BC34C-Jul-06-2022-02-51-10-27-PM-2.jpeg" alt="madinnson-F847DD75-5390-4350-ADD6-E9FC663BC34C.jpeg">

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<img src="https://www.cohley.com/hubfs/Imported_Blog_Media/madinnson-1748A9E2-9EC7-48A3-9008-45CF4D85F3B5%20(2)-Jul-06-2022-02-51-15-19-PM-2.jpeg" alt="madinnson-1748A9E2-9EC7-48A3-9008-45CF4D85F3B5 (2).jpeg">

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<img src="https://www.cohley.com/hubfs/Imported_Blog_Media/melodymcfann1-5B6C1DF4-02C7-4869-8EA1-4B164892FC95%20(1)-Jul-06-2022-02-51-13-99-PM-2.jpeg" alt="melodymcfann1-5B6C1DF4-02C7-4869-8EA1-4B164892FC95 (1).jpeg">

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Codex Beauty is a global collective of clean beauty skincare brands that is responsibly revolutionizing how the world views and maintains optimal skin health using ancient herbal traditions, innovative, vegan formulations, unprecedented quality standards and pharmaceutical-grade manufacturing. All products are clean, non-toxic, vegan, and cruelty-free.

With this campaign, Codex beauty was looking to source reviews for one of their new hero products. Brands see a 65% lift in sales when they have more than one product review on a product page so generating a large number of authentic reviews was important. By working with Cohley creators, Codex Beauty was able to generate over 40 reviews on their website and even collected some images from creators to use in their email marketing and social!

Campaign Details

  • Campaign Requirement: 1 Text Review
  • Total Accepted Cohley Creators: 43
  • Total Accepted Assets: 43 Reviews
  • Total Cost: Product

<img src="https://www.cohley.com/hubfs/Imported_Blog_Media/Screen%20Shot%202020-07-27%20at%2010_38_23%20AM-Jul-06-2022-02-51-11-79-PM-2.png" alt="Screen Shot 2020-07-27 at 10.38.23 AM.png">

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<img src="https://www.cohley.com/hubfs/Imported_Blog_Media/Screen%20Shot%202020-07-27%20at%2010_37_43%20AM-Jul-06-2022-02-51-08-36-PM-2.png" alt="Screen Shot 2020-07-27 at 10.37.43 AM.png">

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<img src="https://www.cohley.com/hubfs/Imported_Blog_Media/Screen%20Shot%202020-07-27%20at%2010_36_46%20AM-Jul-06-2022-02-51-14-49-PM-2.png" alt="Screen Shot 2020-07-27 at 10.36.46 AM.png">

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Tom Logan
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