Cohley & Yotpo Announce Strategic Partnership
Cohley & Yotpo Announce Strategic Partnership
We’re thrilled to announce our partnership with Yotpo, the leading eCommerce marketing platform helping forward-thinking brands accelerate direct-to-consumer growth with the most advanced solutions for reviews, loyalty, SMS marketing, and more. The partnership will enable mutual clients to send both user generated content and product reviews from the Cohley platform directly into brands’ on-site Yotpo integrations.
Cohley’s founders, Tom and Erik, come from the UGC space, so their enthusiasm for this partnership is off the charts. They understand the massive impact that having UGC across a buyer’s site experience can have. Data shows that 77% of eCommerce buyers prefer user-generated photos to professional ones. On top of that, featuring UGC photos can lead to an increase in conversion rates of 25%, as compared with pages that feature professional product photos alone.
Cohley’s integration with Yotpo will give brands the diverse, actionable content that they need to fill their Yotpo-powered visual galleries. With relevant and authentic user-generated content across the buyer journey, shoppers are more likely to convert -- and more likely to come back. Consumers who view visual UGC spend 90% more time onsite than shoppers who don’t.
The integration is now fully live and ready to go, and the partnership has been a priority for both teams. “Helping our brands fill their Yotpo UGC galleries with great content from Cohley is going to move the needle in a big way for our shared clients,” said Tom Logan, Co-Founder & CEO of Cohley. “We can’t wait to get started.”
Written by Tom Logan
Our CEO and Co-Founder Tom is no stranger to the Cohley blog! With seven years under his Cohley belt, Tom is our go-to on all company updates, new tech initiatives, and data focused trends. Tom helps to dictate our direction, monitor and emphasize our culture and put colleagues in the best possible positions to succeed. Tom is a self proclaimed Tech guy, Sports Writer and Lover of Rom-Com's.