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Real People, Real Results: Why authenticity trumps AI on TikTok, Instagram, and beyond
When dynamic visuals and audio join forces in one medium, you’ve got yourself the holy grail of storytelling: video. In fact, according to a report from HubSpot Research, more than 50% of consumers want to see videos from brands - more than any other type of content. Despite the prevalence of video in the marketing world, running video ads is a strategy that most marketers still haven’t cracked.
Video might have been introduced by your creative team as an awareness play, focused on expensive production and little analysis to show for it. But the value of video is that it can be produced cost-effectively and used in an actionable, measurable way. In fact, we often find that expensive, professionally shot videos don’t perform as well as user-generated selfie video testimonials when it comes to ads.
The fact of the matter is, if you’re not running video ads, you’re behind. But even if are already incorporating video as part of your larger marketing strategy, are you optimizing your ads with the best performing content? Have you A/B tested different types of video formats and messaging? Truth is, how your videos will perform varies depending on your brand and there’s really only one way to find out what performs best…TESTING!
Between unboxings, video selfies, professional videography, GIFs, and boomerangs, it’s hard to know what actually drives the best results. That’s why we’re constantly building out tools to help brands save valuable time, money, and energy when it comes to generating different videos formats at scale.
Our Video Campaigns give brands the opportunity to work with Neemos, standard influencers, and professional content creators to streamline the content generating process. (Click here to learn more about our Cohley Creators.) Whether you’re looking for Instagram story posts, unboxing recordings, product testimonials, you have the power to control the messaging and theme of the content while also giving Cohley Creators the freedom to create authentic content unique to their experiences with your product. Our Digital Strategists will work with you to refine your video strategy and draft up campaigns to optimize the deliverables you’ll get from content creators.
Cut out the strenuous process of recruiting influencers and content creators to partner with your brand. Cohley Creators apply to work with you on your specific campaign deliverables and creative requirements. Additionally, all brands that work with us get access to a Cohley Content Library to house all assets (both photo and video) in one place. Easily sort, download and repurpose all your Cohley-generated content for testing in your marketing channels and share the content with cross-channel teams.
Video has revolutionized the way consumers engage with brands and is proving to be an essential part of any brands’ marketing strategy. Investing in video no longer equates to allocating enormous budgets to in-house video production. Today’s most effective video ads are authentic, user-generated content. If you don’t believe us, test out the content yourself! A simple story behind a 30 second video could be the sole reason your brand increases revenue by 10X this year and Cohley can certainly provide you with the video assets to test that strategy.
Click here to check out some Cohley video content samples.
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