Catching Instagram users' attention as they vigorously race through the app consuming content is a challenge that nearly every brand is familiar with. The content has to feel natural but regardless of format, it has to tell a quick and concise story and give users a reason to pause. At Co
There's a paradox to connectivity: as much as we're now tuned into each other's lives through social media, they are the lives we want to showcase and not necessarily the lives we already live. Users follow the stories of influencers and social media personalities for their expertly curated visual a
As a brand, nothing seems more tedious and time consuming than scrolling through social media and trying to discover the ideal influencers that can boost your content and presence. It's even more tedious to find influencers you love who are willing to work with your budget.
This past week in Cannes, France, Unilever CMO Keith Weed drew a hard line in the sand on the subject of influencers who've purchased fake followers. He vowed that all of Unilever's powerful brands, Dove, Axe and Talenti among them, will all avoid collaborating with influencers who've purch
In this episode of the All Things Influencers podcast presented by Cohley we interview Jeff Mindell, who's an LA-based influencer with all the charisma in the world. Jeff creates a ton of content alongside his wife Kelly, who's a prominent blogger and social personality herself (studiodiy.com). His
Hi All! This episode was a fun one to record, mostly because Vicki is super entertaining to listen to and has a really great perspective on the influencer marketing space. On the one hand, she talked about how valuable repurposing the content that influencers create is for Nau. On the flip side, she
In episode 2 of the All Things Influencers podcast Tom interviews Melissa Teng, who's a phenomenal influencer based in Minneapolis, MN. The full interview is definitely worth a listen, but a few of the highlights are below; As Melissa's social presence has grown, she puts a lot more tho
In episode one of the All Things Influencers Podcast our cofounder Tom Logan interviewed Oriana Sengos, who's the Social Media Manager at UNTUCKit. UNTUCKit is a rapidly growing clothing company that started with men's shirts and has since expanded into more men's clothing, women's and e
Throughout the course of history, entire industries and segments of the US economy have consistently proven that drastic change can occur swiftly and definitively. Take the shift that’s occurred in the news industry. The explosion of the Internet has given a prominent share of voice to bloggers, on
