Luggage brand Biaggi, known for their collapsible luggage that’s easy to store, drives more than 70% of their email revenue via Cart and Browse Abandonment emails. Unsurprisingly, the Biaggi team is hyper-focused on doing everything in their power to increase conversion rates and revenue from shoppers who add items to their carts but leave the site without checking out.
Until now, image testing within automated emails hasn’t been possible. This is because email automation relies on triggers in response to a shopper’s behavior and is limited to a single product image from a brand’s catalog.