Founded in 2018, Codex Beauty is a bioscience-led beauty company that is setting a new standard in organic luxury skincare. To prove they were serious about data-driven, overachieving skincare, they created the Codex Beauty Code - setting entirely new industry standards.
While they may have cracked the code on high-performing and sustainable skincare, Codex was scratching their heads when it came to finding a solution that would scale product reviews quickly.
Why was Codex looking to aggressively scale their product reviews in the first place? They know that the purchase likelihood for a product with five reviews is 270% greater than the purchase likelihood of a product with no reviews. Codex had recently released miniature sized versions of their already popular Bia Eye Gel Cream and Bia Wash Off Cleansing Oil. Because the new mini-sized versions were technically listed as separate products, Codex did not have enough reviews for the products upon launch.