CodexHow Codex Beauty Cracked the Code on Product Reviews at Scale
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Aggressively Scaling Product Reviews Required a Huge Lift Internally
Founded in 2018, Codex Beauty is a bioscience-led beauty company that is setting a new standard in organic luxury skincare. To prove they were serious about data-driven, overachieving skincare, they created the Codex Beauty Code - setting entirely new industry standards.
While they may have cracked the code on high-performing and sustainable skincare, Codex was scratching their heads when it came to finding a solution that would scale product reviews quickly.
Why was Codex looking to aggressively scale their product reviews in the first place? They know that the purchase likelihood for a product with five reviews is 270% greater than the purchase likelihood of a product with no reviews. Codex had recently released miniature sized versions of their already popular Bia Eye Gel Cream and Bia Wash Off Cleansing Oil. Because the new mini-sized versions were technically listed as separate products, Codex did not have enough reviews for the products upon launch.
Partnering with Cohley Allowed Codex to Partner with 80 Reviewers Almost Instantly
The solution to Codex’s product review roadblock was a Cohley Product Review Campaign . By working with Cohley, Codex was able to quickly partner with over 80 individuals who were willing to provide an authentic review in exchange for the free product. Codex instructed the individuals to post the product reviews directly on their website’s product pages. Although Codex wanted reviews that were authentic as possible, they were still able to provide specific instructions on what product attributes to touch on in the review - application, packaging, and personal results.
Product Review Campaigns on Cohley:
- Select the products you want reviews for
- Launch the campaign, calling out specific product attributes you’d like to have honestly reviewed
- Sit back and watch eager reviewers apply to be a part of the campaign
- Product is shipped to the reviewers
- Presto! Check back to your product pages and see all the new reviews you have
Automating Review Generation Increased Conversion Rate and Gave Rapid Product Feedback
In a matter of weeks, Codex had over 80 new product reviews between the Bia Eye Gel Cream and Bia Wash Off Cleansing Oil. Because the entire process was automated within the Cohley platform, Codex was able to save valuable time in product shipments and selection of reviewers. Also, they were able to guarantee that the reviews would be posted rather than offering discount codes in exchange for reviews which can be very unpredictable.
Not only did the reviews increase conversion rates on Codex’s website, but it also provided rapid product feedback to guide product improvements and future iterations. Product Review Campaigns are a great way to rapidly scale product reviews to optimize your ecommerce channels and build consumer confidence.