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The Challenge

93% of marketers agree that video must be part of any marketing strategy. Why?  

Social video generates 1200% more shares than text and image content combined. For consumer brands hoping to improve reach and engagement, video is a very compelling medium. 

So why are some marketers still avoiding video? 23% lack the time, 16% don’t know where to start, and 10% say it’s too expensive. Basically, brands struggle to create great video content because they don’t have the resources to do it at scale.     

De'Longhi understood the value of video content but felt the constraints of time, budget, and process holding them back. 

The Solution

De'Longhi turned to Cohley to generate compelling videos at scale to tell a powerful story about the powerful impact that their appliances have on the lives of their customers.

Cohley’s digital platform makes creating excellent video content possible at scale by automating the tedious (but necessary) processes of finding high-quality creators, managing creator communications, and negotiating usage rights. De’Longhi’s team can focus less on project management and more on designing extraordinary digital campaigns.

HubSpot Video

The Results

With the help of Cohley, the De’Longhi team achieved their goal of being able to use impactful, high-quality videos to showcase their products’ benefits and connect with their audience on a narrative level.

Over a rolling period of 3 months, De’Longhi generated 300+ videos and turned content (once a pain point) into a competitive advantage. De’Longhi is now able to rest easy knowing they have a massive library of high-quality, on-brand content at their disposal.

 

Lara DeSignor

Lara DeSignor
Director Media & Digital Marketing

"We've been thrilled with what we've been able to achieve with Cohley. The team is amazing to work with and exemplifies the true definition of partnership. Their hands-on and hearts-invested approach from brief, to execution through analysis is unparalleled. They enable us to create high quality, premium and meaningful content with ease and speed to market. Hands down, I would recommend Cohley as "one of the best" in the business.

Interested in learning about Cohley's video generation? Let's Talk!