Brands everywhere are losing revenue because of cart abandonment, but don’t be alarmed. Cart abandonment is a problem across all brands and verticals. According to our partner, Flowium, most verticals will average over 65% cart abandonment rates.
By using email automation softwares like Klaviyo, brands are making an effort to regain a share of this lost revenue. By sending Cart Abandonment emails, brands are encouraging shoppers to return to checkout and complete the process. Still, the average conversion rate for Fashion Brands, the highest converting vertical, is still only 3.3%!
Until now, brands have been locked in to using their default Shopify images within their Cart Abandonment emails, but what could the potential be if we could open up testing within this channel?