What does a 47-year-old wholesale linen company do when eCommerce becomes the new norm? Well, that's precisely the situation that Peacock Alley was facing just a few short years ago. Keep reading to learn how Peacock Alley used Cohley to grow eCommerce into their largest and fastest-growing business unit.
Long before startups became all the rage, Peacock Alley founder Mary Ella Gabler was on her way to establishing the luxury linen market in the US. The vision for her family-run, locally based company has not changed: sell bedding and bath linens that are supremely soft, impeccably crafted, and made to withstand the test of time.
While Peacock Alley's vision hasn't changed, the consumer landscape certainly has. They realized that consumers are much more receptive to shopping for linens online these days. At that point, Peacock Alley decided to go all-in on D2C. To support a new D2C strategy and cater to a digital audience, Peacock Alley came to Cohley to generate a wide range of diverse content to activate and test on their digital channels.