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Real People, Real Results: Why authenticity trumps AI on TikTok, Instagram, and beyond
You may have seen T3 Micro before--the brand’s sleek, award-winning hair styling tools have the perfect blend of aesthetic appeal and efficaciousness that has bloggers, influencers and beauty outlets raving. They were founded on the premise of providing beautiful tools that incorporate cutting-edge technologies that allow consumers to achieve healthy tresses and salon-ready styles from the comfort of their homes.
However, running numerous photoshoots to fuel their marketing efforts was expensive. And the content that resulted from each expensive single photo shoot lacked image variety. T3 Micro needed a way to maintain the on-brand aesthetics they were able to accomplish with their photoshoots, and generate diverse, actionable content at lower costs.
Cohley helped the T3 Micro team set up content-focused campaigns working with our vast network of diverse content creators. Given the buzz surrounding the brand, and the high retail value of the products, T3 Micro had no problem attracting applicants who were eager to produce quality content for the brand.
Not only were they able to generate creative, diverse content at a fraction of the cost, but the images also maintained aesthetic consistency thanks to Cohley’s detailed campaign briefs that communicated the nuances of their brand aesthetic. Through their Cohley campaign, the brand generated over 100 actionable images to repurpose in ad content.
At Cohley, we’re able to do a lot more than help brands generate lifestyle content. We're thrilled to help CordaRoy's generate content that's website ready and contextually relevant. CordaRoy's has generated over 530 high quality photos to date at a cost per image of just $14.86 and our relationship is ongoing! We're proud to be able to help both growing and established brands generate the contextually relevant content that they need to meet today's heightened content demands.
