You may have seen T3 Micro before--the brand’s sleek, award-winning hair styling tools have the perfect blend of aesthetic appeal and efficaciousness that has bloggers, influencers and beauty outlets raving. They were founded on the premise of providing beautiful tools that incorporate cutting-edge technologies that allow consumers to achieve healthy tresses and salon-ready styles from the comfort of their homes.
However, running numerous photoshoots to fuel their marketing efforts was expensive. And the content that resulted from each expensive single photo shoot lacked image variety. T3 Micro needed a way to maintain the on-brand aesthetics they were able to accomplish with their photoshoots, and generate diverse, actionable content at lower costs.