At Chicago-based Threadless, a company that offers a catalog and marketplace platform on which artists and designers create UGC-driven online shops to sell their apparel, the team requires the resources to handle data for what can be millions of creative designs. “We’ve got just under 40 people total,” said Elizabeth Schmidt, its Digital Marketing Director. “My team is the creative team and marketing team, and we have one graphic designer and one art director and one photographer. So it’s not like we have a lot to work with, and we’re all human, and we can only do so much.”
Across all those instances, they do have a notable advantage.