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Real People, Real Results: Why authenticity trumps AI on TikTok, Instagram, and beyond
Case study
Turbie Twist
Turbie Twist

How Turbie Twist increased conversion on Amazon by 44% with Cohley

Conversion rate increase
Amazon Posts engagement increase
Ecom conversion
How Turbie Twist increased conversion on Amazon by 44% with Cohley

Relying on In-House Resources Won’t Scale With You

Turbie Twist, an iconic brand known for its super-absorbent hair towel specially designed to twist and stay perched atop the head, needed a solution to generate authentic and relatable user-generated content at scale to fuel its eCommerce & social media strategy. Having previously attempted to address these content needs in-house, Turbie Twist knew it needed a scalable, tech-based solution.



Scalable Creative for Ecommerce Is Possible with Cohley’s Visual Asset Briefs

Turbie Twist partnered with Cohley to generate diverse user-generated content at scale through Cohley’s Visual Asset Briefs. The brand continues to rely on Cohley because of its ability to quickly generate on-brand creative assets from a vast marketplace of diverse content creators. All Cohley content is brand-owned in perpetuity, which means that Turbie Twist is able to activate the assets wherever they choose without legal concern.

"Cohley is an awesome platform that makes it simple to get quality user-generated content at scale. The user interface is easy to use and they have a great team in place to support you all the way through the process. The content we receive from Cohley allows us to optimize our Amazon strategy and, ultimately, has increased performance for us."

Jimmy Zona
E-Commerce & Digital Marketing