Cohley Creative Calculator
Calculate the quantitative impact of testing more content in ads.
|Original||20 Creatives||40 Creatives||60 Creatives||80 Creatives||100 Creatives|
|% Change in Monthly Revenue|
|% Change in ROAS|
|Profit (incl. margin)|
|% Change in Profit|
Testing 20 creatives equates to finding one new winning creative (5% success rate) - source: consumeracquisition.com.
These outputs are based on new winning creatives increasing clickthrough rates by 10% and decreasing CPM by 4%.
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