| Original | 20 Creatives | 40 Creatives | 60 Creatives | 80 Creatives | 100 Creatives | |
|---|---|---|---|---|---|---|
| Monthly Revenue | ||||||
| % Change in Monthly Revenue | ||||||
| ROAS | ||||||
| % Change in ROAS | ||||||
| Profit (incl. margin) | ||||||
| % Change in Profit |
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Testing 20 creatives equates to finding one new winning creative (5% success rate) - source: consumeracquisition.com.
These outputs are based on new winning creatives increasing clickthrough rates by 10% and decreasing CPM by 4%.
