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Cohley Creative Calculator

Calculate the quantitative impact of testing more content in ads.

*The average click-through rate (CTR) for Facebook ads across all industries is 0.90%. Learn more.
  Original 20 Creatives 40 Creatives 60 Creatives 80 Creatives 100 Creatives
Monthly Revenue            
% Change in Monthly Revenue            
% Change in ROAS            
Profit (incl. margin)            
% Change in Profit            


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Testing 20 creatives equates to finding one new winning creative (5% success rate) - source:
These outputs are based on new winning creatives increasing clickthrough rates by 10% and decreasing CPM by 4%.

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