Creator content, decoded.
Events, announcements, launches, and hard-won lessons from the teams running seeding, UGC, and review programs at scale.
- Jul 28, 20267 min read
Introducing Product Seeding: Get Usable Creator Content at Scale
Product Seeding is live: run seeding at scale, with every asset checked against your requirements and pay-as-you-go pricing.
Zach Chmael - ReportsAug 20, 2026Report
Amazon Content Benchmarks
How much content do you need to win the digital shelf? We analyzed 17,665 top-selling ASINs to set the benchmarks for your Amazon strategy.
Tom Logan - Jul 30, 20268 min read
The LLM Search Effect: Why Enterprise Brands Are Scaling UGC Right Now
Meta confirmed in an SEC filing that public social posts train its AI. Here's what that means for brand visibility in ChatGPT, Gemini, and Perplexity — and the catch.
Zach Chmael
Product seeding
Running seeding at scale without the brand risk.
- Jul 28, 20267 min read
Introducing Product Seeding: Get Usable Creator Content at Scale
Product Seeding is live: run seeding at scale, with every asset checked against your requirements and pay-as-you-go pricing.
Zach Chmael - Aug 13, 202612 min read
Product Seeding Works Best When the Product Is the Pitch
In seeding, the product is the creator's compensation. Here's a five-part test for whether yours can carry that weight.
Zach Chmael - Jul 28, 20268 min read
Does Product Seeding Help You Show Up in AI Search?
An honest look at whether creator content influences AI-generated product recommendations — what the mechanism is, what the evidence supports, and what it doesn't.
Zach Chmael
All posts
Other resources
- ReportsNov 3, 202612 min read
10 Best Product Seeding Platforms for Brands in 2026
We compared 10 product seeding platforms on post rates, fulfillment, rights and price. Only two publish how many seeded creators actually post.
Erik Graber - ReportsNov 3, 202614 min read
The Brand Buyer's Guide to UGC Agencies (Plus 11 Best UGC Agencies in 2026)
We compared 11 UGC agencies and services on rights, turnaround and price. Seven publish prices. Four publish no rights terms. Find your fit.
Erik Graber - ReportsNov 2, 202615 min read
10 Best Product Review Platforms for Ecommerce Brands in 2026
We compared 10 product review platforms on collection, retail syndication and price. Only four can put reviews on a product that has no orders yet.
Tom Logan - ReportsOct 22, 20269 min read
Meta Finds Your Creators Now. What Is a Creator Content Platform Still For?
Meta's Creator Marketing Hub made creator discovery native. Here's what it covers, what it leaves to you, and what to evaluate a platform on now.
Zach Chmael - ReportsOct 21, 20267 min read
Can AI Read the Reviews and Creator Content on Your Product Pages?
Adobe scores product pages lowest of any retail page type for AI readability. How to check whether crawlers can see your reviews and creator content.
Zach Chmael - Oct 6, 20268 min read
Amazon Is Moving Review Collection Into Ad Inventory. Here's What It Changes For Q4.
Amazon will sell review solicitation as ad inventory from late October. Here's what Review Requests actually covers, what it leaves on your desk, and the three decisions to make before Q4 budgets lock.
Erik Graber - Sep 30, 20266 min read
Creator Content Usage Rights: What You Actually Own
Five terms decide whether a rights grant is worth anything: duration, channel scope, paid-media permission, retailer use, and renewal. Here is what to check before you sign, and where time-limited licenses break after launch.
Zach Chmael - Sep 23, 20263 min read
Introducing AudioVerify: Music Compliance in Cohley
AudioVerify analyzes the audio on supported creator submissions and surfaces what it finds alongside the content, so music gets reviewed before an asset is approved. Results are advisory: your team decides whether a track needs to change.
Michelle Green - Sep 16, 202614 min read
Which AI Disclosure Rules Actually Apply to You?
Most of the AI-disclosure rules brands worry about are addressed to AI providers and platforms, not advertisers. Here is which ones are actually yours, and at which moment each one binds.
Zach Chmael