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Ep 7: Creative as the Key to a Successful Paid Ad Strategy

Ryan Colpitts of Powr Media joins us to discuss the state of direct response advertising in light of iOS updates, rising ad costs, and emerging advertising channels. Ryan shares best practices for aligning your marketing creative with your paid ad strategy, running effective tests, and experimenting with unconventional content while still maintaining brand consistency. Powr Media, founded by Ryan, is a direct response advertising agency that specializes in Facebook ads, email marketing, and content creation for eCommerce brands.


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