Sessions

Real People, Real Results

Why authenticity trumps AI on TikTok, Instagram, and beyond
Date & time
April 23, 2024 12:00 PM
EST
Location
Zoom
Erin McCarthy
Erin McCarthy
VP of Customer Success
Cohley
Christoph Knudsen
Christoph Knudsen
Insights
Cohley

About this session

Join Cohley for our upcoming webinar, Real People, Real Results: Why authenticity trumps AI on TikTok, Instagram, and beyond, on Tuesday, April 23rd at 12pm EST.

Our VP of Customer Success, Erin McCarthy, will join Cohley’s Insights Specialist, Christoph Knudsen, to highlight the key findings from our in-depth consumer insights white paper exploring consumer perception of AI-Generated content.

How do consumers perceive this new form of content, and how should brands be thinking about incorporating AI into their marketing processes in general?

Here's what we'll cover:

  • Why AI-generated content falls short in the eyes of the consumer (and what to use instead
  • Actionable strategies to create genuine human connection and drive sales
  • Real-world examples of brands successfully leveraging authenticity
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