User generated content (UGC) refers to any form of content created by third-party individuals rather than brands. This includes images, videos, text, and audio shared on social media platforms, often in the form of reviews, testimonials, and posts, and the individuals creating the content can be ordinary consumers, content creators, influencers, product reviewers, photographers, etc. Content generated by a brand’s agency wouldn’t qualify as UGC in most cases.
To create successful TikTok content, stay trendy by keeping up with current challenges, be authentic, engage viewers quickly within the first few seconds, use relevant hashtags to increase visibility, and interact with other users through comments and collaborations.
For Instagram, focus on posting high-quality, visually appealing images and videos, maintain a consistent posting schedule and aesthetic, engage with your audience by responding to comments and messages, use relevant hashtags to reach a wider audience, and utilize features like Reels for more engagement.
For examples of exceptional user generated content, visit Cohley's Explore Videos page, showcasing UGC from top brands across various platforms and industries.
When choosing a content creation partner, look for quality, authenticity, experience and reputation in your industry, flexibility to adapt to your brand’s needs and goals, cost-effectiveness, and strong support and collaboration throughout the process.
Cohley helps brands generate photos, short-form videos, and product reviews. The platform allows you to generate both UGC and professional branded content optimized for social, email, site creative, key retailers like Amazon, and more. You’ll have content usage rights in perpetuity.
We work with everyone from "disruptor" brands like Imperfect Foods, Rhone, and TOMS to heritage enterprise companies like CVS and Henkel to help them generate content at scale and drive growth across digital channels.
Typically, consumer brands with a focus on eCommerce (DTC or retail), do $10m+ in annual revenue and have 15+ products are a great fit for Cohley, but there are exceptions.