Influencer marketing involves partnering with individuals who have a large and engaged following to promote products or services. Influencers create content that showcases the brand to their audience, leveraging their credibility and reach.
Influencer marketing includes sponsored content where influencers create posts featuring the brand, product reviews and recommendations, and can include longer-term brand ambassador partnerships.
Cohley is first and foremost a content generation platform but yes, we do have influencer capabilities that are on par with influencer platforms like GRIN, Mavrck and Hashtag Paid.
We believe that leveraging Creators for their content and creative abilities is a more impactful strategy for achieving strategic goals, and if your ONLY goal is to scale up your influencer efforts we'd recommend going elsewhere.
Cohley helps brands generate photos, short-form videos, and product reviews. The platform allows you to generate both UGC and professional branded content optimized for social, email, site creative, key retailers like Amazon, and more. You’ll have content usage rights in perpetuity.
We work with everyone from "disruptor" brands like Imperfect Foods, Rhone, and TOMS to heritage enterprise companies like CVS and Henkel to help them generate content at scale and drive growth across digital channels.
Typically, consumer brands with a focus on eCommerce (DTC or retail), do $10m+ in annual revenue and have 15+ products are a great fit for Cohley, but there are exceptions.
1. Launch a Brief
Think of a Brief as a job posting for Creators outlining the content you're looking to generate.
2. Select the Creators
At Cohley, the Creators come to you. Choose from our pre-vetted content Creators who are actively applying to work with you on your terms.
3. Receive Content
Once Creators receive the product, they'll generate content based on what you've outlined in your brief.
While you can see content as soon as 4 weeks from Brief launch, your Customer Success Manager will work with you to build timelines that align with your team's needs.