User generated content (UGC) refers to any form of content created by third-party individuals rather than brands. This includes images, videos, text, and audio shared on social media platforms, often in the form of reviews, testimonials, and posts, and the individuals creating the content can be ordinary consumers, content creators, influencers, product reviewers, photographers, etc. Content generated by a brand’s agency wouldn’t qualify as UGC in most cases.
Begin by identifying your specific goals: Which channel are you focused on, who’s your desired audience, and what key messages do you want to hone in on? From there you can kick off the process of creating a campaign to facilitate content creation. To get started, schedule a demo with Cohley to see how they can help you harness the power of UGC.
To make the most of user generated content, encourage authenticity, engage and interact with users, provide clear guidelines, always credit the content creators, and monitor and moderate content to ensure it aligns with your brand values.
For examples of exceptional user generated content, visit Cohley's Explore Videos page, showcasing UGC from top brands across various platforms and industries.
UGC can take many forms, including customer reviews and testimonials, social media posts, blogs and articles written by users, videos on platforms like YouTube or TikTok, and discussions and comments on forums and websites. Specific to Cohley, UGC means photos, videos, and product reviews.
When choosing a content creation partner, look for quality, authenticity, experience and reputation in your industry, flexibility to adapt to your brand’s needs and goals, cost-effectiveness, and strong support and collaboration throughout the process.
Cohley helps brands generate photos, short-form videos, and product reviews. The platform allows you to generate both UGC and professional branded content optimized for social, email, site creative, key retailers like Amazon, and more. You’ll have content usage rights in perpetuity.
We work with everyone from "disruptor" brands like Imperfect Foods, Rhone, and TOMS to heritage enterprise companies like CVS and Henkel to help them generate content at scale and drive growth across digital channels.
Typically, consumer brands with a focus on eCommerce (DTC or retail), do $10m+ in annual revenue and have 15+ products are a great fit for Cohley, but there are exceptions.
1. Launch a Brief
Think of a Brief as a job posting for Creators outlining the content you're looking to generate.
2. Select the Creators
At Cohley, the Creators come to you. Choose from our pre-vetted content Creators who are actively applying to work with you on your terms.
3. Receive Content
Once Creators receive the product, they'll generate content based on what you've outlined in your brief.
While you can see content as soon as 4 weeks from Brief launch, your Customer Success Manager will work with you to build timelines that align with your team's needs.